LENITA FLOWER TRUCK BY GRITA












NEWS ︎ 2021 ︎ NEWS ︎ 2021 ︎ NEWS ︎ 2021 ︎ NEWS ︎ 2021 ︎ NEWS ︎ 2021 ︎ NEWS ︎ 2021 ︎ 



03/15/21


RUSH HOUR


Twice a day we prepare ourselves for the most dreaded time on the road; rush hour. It’s ironic that these morning and evening slots leave no room for speed, and instead we’re completely stuck and scavenging for patience.

Yes, the goal is to rush to point B, but to get there we’re forced to sit and watch life move from bumper to bumper. It’s fair to say that quarantine has felt like a never ending traffic jam, but on that road we were left alone without the chance to people watch. Our homes became our vehicle, our screens our forward view, and the ease of life replayed in the review mirror.

As we rush towards normality once again, the roads fill up and our bumpers meet anew. The commute to pick up where we left off does bring a feeling of hope, but as we look down the street, roadblocks and potholes have generated from a virus that too left us jammed. My hope is that this time around, when we look to the vehicle next to ours trying to navigate these new streets, compassion and gratitude will have the right of way.

See you in traffic and see you at LENITA.

Love, Nemuel


02/23/21


STICKING OUT

Sibba Hartunian Lenita Sticker
We asked Sibba Hartunian, an illustrator, designer and bookmaker, to create LENITA's bumper sticker for the year. The outcome was a celebration of all of the greens that adorn our city from the desert fields to the palms towering above our daily lives.

Hartunian is the founder of Shh Books, a Los Angeles-based art, design, and Riso studio. Please visit her website to explore her full body of work, and don't forget to stop by our flower truck to grab a complimentary sticker while supplies last.

Shh Books ︎︎︎
Sibba Hartunian ︎︎︎


02/15/21


SPRING HAS SPRUNG

Flower Truck in Los Angeles, LENITA March News
How many times in the past year have we filled our lungs capacity in order to simply feel warm air burst from our bodies? It's as if we’re constantly searching for affirmation that we are still present.

This exercise, often performed in moments of conflict, forces a pause to realign; frozen in front of us still stands whatever encounter we’re about to face — but the release is quite powerful.

As our muscles expand and our posture rises, so does the belief that we can continue, that we can conquer; this too shall pass. And as we complete one full circle around quarantine, we stand firm with each movement as a reminder that every pause is rooted by uncertainty, but grander strength is milliseconds away, plucking the path for Spring.

Love and stay safe, Nemuel

02/08/21


OUR ROOTS ARE WOMEN
Alvarenga, Minas Gerais
All of my childhood memories of flowers and plants are linked to my mother, Lenita. I used to bring her flores from the fields or from neighbors gardens, and our home was filled with plants outgrowing their pots.

Naming the flower truck LENITA was a direct tribute to the amazing woman she is. This celebration also extends to her sisters (whom our blooms are named after): Carmelita, Carmozita and Rezonita, and to my own sister, Leticia.

LENITA honors all feminine and effeminate people and personas who inspire us daily, whose strong roots keep us grounded and continue to generate life.

Happy Women's History Month!

Photo of Leticia in Alvarenga, Minas Gerais, Brazil



SOCIAL | MRS. | GRITA | EMAIL
 ︎
LOS ANGELES
EST.2017