Founded in 1919 and officially incorporated in 1921, The Original Los Angeles Flower Market has a proud heritage and family history that spans an entire century. LENITA BY GRITA joins forces in celebrating this monumental LA institution that inspires people all over the globe.
Celebrating the city of Los Angeles and the faces that keep it moving has always been a repeat motto at LENITA. When the OLAFM entered its centennial year, we hoped our pink flower truck could join the festivities.
With the market’s blessing, we set out to design a limited edition collection of t-shirts that cheers its global presence and the diverse melting pot it fosters.