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12/31/18


LET’S DANCE!

Nemuel DePaula, Founder of LENITA BY GRITA
When LENITA first graced the streets of Los Angeles, I had no idea what was ahead and, to be honest, I had no idea what I was doing. There is no guidebook or flower truck 101. The thing I was certain of was that I wanted to create a project that celebrated all of the things that I love; art, design, flores and the individuals that keep Los Angeles blooming.

From celebrating my mother and all of the women in my life to celebrating the artists, shops and people who stopped by to smell the flores with us, LENITA’s goal is to continue this celebration into the new year.

Regardless of the beat – up, down or somewhere in between, I hope to see you dancing with us.

Thank you and see you in February!

Love,
Nemuel


Nemuel’s Instagram ︎
Photo by Alex Bohs ︎



12/04/18


LENITA FOR KSWISS

KSwiss Installation by Nemuel DePaula, Founder of LENITA KSwiss Float Installation by Nemuel DePaula, Founder of LENITA
KSwiss celebrates the power of entrepreneurship with their new Heritage collection and LENITA joined the party.

We created two installations that merged the world of LENITA with the iconic style of KSwiss.

KSwiss Instagram ︎



11/18/18


SOLO CUPS



We had a party in celebration of Disposable Magazine’s new issue dedicated to plants featuring LENITA and other creatives.

DJ sets by @caramelo77, @the.alaia and @hotthobo
Video by @alexhohs


Youtube ︎
Disposable Magazine ︎



11/13/18


ALVARENGA

Alvarenga, Minas Gerais
A few years ago, out of curiosity, Disposable Magazine started a project to see how people were living in other places around the world. They wanted to see what people were wearing, eating, and doing in their daily lives. To answer these questions, they sent a disposable camera to several individuals to document.

The first disposable camera went to an individual in Indonesia. The photos received were so wonderfully unexpected, young people wearing colorful clothing, their environment, their joy.

Pictured: Alvarenga, a municipality in the state of Minas Gerais, Brazil. The hometown Nemuel.


Article/Images ︎
Playlist ︎



LOS ANGELES
EST.2017