All images are web resolution for digital publication/social media.
High res files available upon request. Image courtesy of GRITA.

LENITA Highland Park

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Blooms

Rezonita / Small bloom
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Carmelita / Medium bloom
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Carmozita / Large bloom
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Centerpieces

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Flower truck & flores

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Driving Stills

Weddings by Mrs.LENITA

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Lenita + Nemuel

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Bio & Other info

Short Blurb:

LENITA BY GRITA is a flower truck and shop in Los Angeles celebrating the city and all things design. Founded in 2017 by creative director Nemuel DePaula and named after his mother, LENITA invites folks from near and far to ‘stop and smell the flores.’

Long Blurb:

Born in Alvarenga, a small farm town in Minas Gerais, Brazil, Nemuel DePaula migrated to the South Shore of Boston along with his family at the age of ten.

At age seventeen he founded GRITA; a design studio based in Los Angeles. GRITA works with several prominent creatives including the art-book publisher Taschen; collaborating with artists such as Ren Hang and David LaChapelle.

In 2017, the flower truck was born after he purchased a 91’ Dodge Aeromate truck, tuned it up, filled it with fresh blooms, and invited neighborhood artisans to show their work alongside his arrangements. Most weekends, Nemuel heads to the Los Angeles Flower Market and local farms, hand-ties arrangements and drives around the city making seasonal blooms available to people who, like him, must ‘stop and smell the flores.'

On Mother’s Day, 2023, LENITA opened its first retail store in Highland Park.

LENITA is named after Nemuel’s mother — for all feminine and effeminate people and personas.

Flower Shop:

LENITA Highland Park

Hours
Wed - Fri: 12 — 6 PM
Sat + Sun: 10 AM — 6 PM

Location
5568 N Figueroa St
Los Angeles, CA 90042

Contact
(323) 219-1927
Highlandpark@lenitabygrita.com

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