LENITA BY GRITA















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12/31/19


2020 VISION
Nemuel DePaula, Art Director
As a decade drives off into the horizon, I realize that LENITA has graced only 3 of the past 10 years. But the experiences, challenges and lessons learned so far have often given me the feeling that our pink flower truck has been along for the full ten years.

Still I must admit that back in 2010, a flower truck wasn’t even a thought. Slowly over the years, as I maneuvered through this decade, a passion blossomed into reality and LENITA was born. A tribute to my mother, a place to merge all things design and a celebration of places and faces that make Los Angeles a unique compound.

Today, on the last day of 2019, I find myself still trying to figure it out. But what makes this journey into a new shiny decade seem bright is the sole imagery of our seed sprouting and you continuing to be our soil.

Thank you for your love and see you in 2020!
Nemuel


Instagram ︎
Grita ︎ 


12/01/19


HOLLY JOLLY SEASON
Flower Truck, LENITA
The most wonderful time of the year has arrived! Along with this cozy holiday feeling comes a blurry state of mind while trying to figure out how another year has flown by. With its end, we look forward to new colors, beginnings, places and faces that will stop by and smell the flores with us in 2020. It's amazing to recall the ground we covered and explored this year. From our 'Los Angeles - Home of LENITA' video to new friends at Tartine Bakery, Zinc Cafe and Alma Backyard Farm, to collabs and pop-ups and our Bandeyra partnership, there is so much to be grateful for.

We've worked from early mornings to late nights, broken down on the highway, added some new parts and recovered from scratches along the way. All that we do and hope to still accomplish leads to our favorite part; you! Thank you to all the shops for saving us a parking spot and to all who stopped by to grab flores, meet our featured artist or simply say hello; LENITA keeps moving because of you.

Join us to wrap up the year as we revisit some of our favorite locations and roll up our sleeves with our friends at Wine Stop and Alchemy Works to create holiday wreath at our workshops happening December 7th and 8th. Come get in on the fun, or stop by to pick up a centerpiece to adorn your holiday dinner at our pop-ups from December 20th-22nd.

Have a stunning holiday season and see you at the flower truck,
Nemuel + Team LENITA


‘Los Angeles, Home of LENITA’ video ︎
Pop-up locations ︎

11/01/19


AN UNEXPECTED BREAK
LENITA BY GRITA, Flower Truck in Los Angeles
LENITA is taking an unexpected full month hiatus from the streets this November. We're doing some private events, special projects and a little bit of traveling that all collided with our weekend pop-ups. Until then, please check out our December pop-ups and wreath workshop information. And don't forget to mark your calendars; we park and open our window again on Saturday, December 7th.

As we prepare to give thanks this month, there are no words to express how grateful we are for all of your visits and for all the shops that allow us to park and invite you to smell the flores. Whether you're celebrating with family or friends, near or far, may friendship and love forever harvest.

Have a stunning Thanksgiving and if you see our pink truck driving by, please honk or give us a gentle wave.

With gratitude,
Nemuel + Team LENITA




10/10/19


MILKSHAKE PET BOWLS
Ceramics by Yukari
Brazilian manual artist Danielle Yukari, now New York based (we miss you in Los Angeles!), collabs with LENITA once again by creating The ‘Milkshake Pet Bowl,' named after our pup.

Danielle joined forces with LENITA previously by designing the ‘Dani Vase’, a ceramic vessel specially for the flower truck. These pieces are now available at the truck and online shop.


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LOS ANGELES
EST.2017