LENITA BY GRITA















12/31/19


2020 VISION
Nemuel DePaula, Art Director, Flower truck
As a decade drives off into the horizon, I realize that LENITA has graced only 3 of the past 10 years. But the experiences, challenges and lessons learned so far have often given me the feeling that our pink flower truck has been along for the full ten years.

Still I must admit that back in 2010, a flower truck wasn’t even a thought. Slowly over the years, as I maneuvered through this decade, a passion blossomed into reality and LENITA was born. A tribute to my mother, a place to merge all things design and a celebration of places and faces that make Los Angeles a unique compound.

Today, on the last day of 2019, I find myself still trying to figure it out. But what makes this journey into a new shiny decade seem bright is the sole imagery of our seed sprouting and you continuing to be our soil.

Thank you for your love and see you in 2020!
Nemuel


Nemuel’s Instagram ︎
Grita website ︎ 




LOS ANGELES
EST.2017